A new opportunity vision and blueprint

We began our work together with a reflection on the current state of their side hustle: what’s being offered, what’s working well, and what improvement/growth opportunities exist. With a better sense of opportunities that could be pursued and why they mattered, we went deeper to determine what ultimate impact the person wanted to have by pursuing new opportunities. We then prioritized those opportunities, building a personal roadmap of what to pursue now, next, and in the future.

For the highest priority business opportunity, I began working with my client to define a measurable goal based on the target audience, desired impact, and approach. We worked together to understand the current state of the business and what pain points and opportunities could be addressed through this new venture. We then used that understanding as inspiration in a series of collaborative activities where we

• Brainstormed what experience customers should have using this new offering

• Defined what the end-to-end customer journey would look like with this offering in place 

• Mapped and defined the tools, processes, and other elements that would need to be put in place to implement and support each step of that customer journey

• Determined potential challenges and strategies for addressing them

• Synthesized all of that information into a blueprint and action plan to guide creating the new business offering